To place the Adidas Supercourt sneakers in their rightful place, a campaign was produced in which a collaboration was created with personalities who lived the sneakers in an urban way: Juancho Marqués, Andrea Benítez and Locoplaya.
All this was worked in a personal way, focused on their work, looking for the casual approach, attracting the fan to the intimacy of the protagonists and relating Adidas to all of this.